It is important when choosing an SEO firm that you understand that there are NO guarantees in Search Engine Rankings. You should turn around and run when someone guarantees you placement. But, there are companies out there that understand a lot of the factors involved and that do deliver results for their clients.

What is involved with SEO:

• Content – Content is the lifeblood of your website. Gone are the days where you pay a webmaster to create a 5 page website.  A loose interpretation of the term organic means, “of or pertaining to a living thing” so you should treat your site as just that. By writing fresh relevant content you are in essence growing your site into something more than just a few pages suspended in time. Become the go to source for information in your related field. Other sites will link to you, which is the most important and hardest part of SEO.
• Link Building – As stated, finding sites to link to you is the most arduous, yet prosperous process. Mastering this takes time and no how, which is different for every client, but we understand how to do this.
• Meta Data – This is inclusive of the Page Title, Description, and Keywords. A search engine will read these snippets of code to determine your placement for a specific keyword in addition to determining what title and description will be displayed on the SERP’s.

Local SEO Client Types:

• Attorneys
• Doctors
• Chiropractors
• Dentists
• Orthodontists
• Dental Labs
• e-commerce

If you have a site and want to show up for local West Palm Beach keywords for your respective industry have us consult with you on effect search engine optimization.

Industries we have had great success in include:

• Legal
• Medical
• Dental
• E-commerce

Why should you take a step with Digital Footprint Media? The answer is simple. Results! Additionally, we won’t guarantee top placement, because no one should. The algorithms are constantly changing and you should be weary any time someone guarantee’s you placement. We will however, let you speak to our clients to prove that we can in fact perform and get you the placement you are looking for.

Is your business, law firm, medical practice located in Miami? We will come to you. We are Search Engine Optimization Consultants that will either do the work for you unless you are savvy and want to learn from us.

Search Engine Optimization Entails:

• Writing Relevant Content
• Site Architecture
• Meta Data
• Internal Linking
• External Link Building
• Testing

If you are looking for a search engine optimization company in the Miami area, we would be more than willing to discuss how we can help you not only get to the top of the search engines, but understand how to convert that traffic. Contact Digital Footprint Media Today…

The Search Engines’ Algorithms are always changing in an effort to have more relevant pages displayed on the SERPs (Search Engine Result Pages.) When shopping SEO services, you should consider that no person/ firm has all the answers. In fact, if you ever get a guarantee you should turn around and leave. There are over 200 factors that just Google has, to determine how relevant a specific page is it’s SERP. Digital Footprint Media takes pride in knowing that we don’t know everything but we know enough to show results and maintain our client base with ethical “white hat” SEO practices.

What’s involved in SEO?

• Content – Without question the most important part of SEO. Content is King and nothing is better than fresh relevant content if high rankings are what you seek. Content should be crafted around specific keyword groups per page. Let’s take the example of this pages. We want to show up for Ft. Lauderdale Search Engine Optimization. So as a result we have written one whole page of content focused around that keyword. **DON’T be SPAMMY** We can’t stress this enough!! If you are trying to stuff your content with spam you are just wasting your time. The Search Engines know if your content is spammy and your end users won’t read it if they see the same word and it’s variations 30 times on a page. Just ask yourself if it seems natural and you’ll be OK.

• Meta Data – Helps the Search Engines understand what your page is all about. It includes the title tag, Description tag, and keyword tags. Your CMS should have an area where you can fill these out or they should be put in manually, before the </head> tag. All too often we find that many people make costly mistakes at this point. Your title tag should be very succinct and we recommend branding yourself on it as well, for example:

Title =                      Ft. Lauderdale Search Engine Optimization | Digital Footprint Media

Description =     Looking for a Search Engine Optimization firm in Ft. Lauderdale? We are a Local SEO firm and can consult on any project, large or small.

Descriptions and title tags help you sell your site. Once you start to make it to the first few pages of the SERPs If your title and description, as displayed on Google after a query, are not compelling you won’t get a click through thus resulting in no conversion. Keywords; I see a lot of people obsess over keyword meta data. Don’t! Because of the spammy nature of the keyword meta tag, Google doesn’t trust them, so by all means add a few keywords if you feel you must, but don’t bank on them helping you.

• Link Building – If you look at the results of  a search engine as a popularity contest you have a solid foundation of how rankings work. If relevant sites link to you, you probably have relevant content and therefor you are popular. If you are popular you will be displayed high on the SERPs. We don’t believe in paying for links, Except for Yahoo which is about $299 a month. But we know that links help you climb the SERPs. The best way to get links is to write great content and spread your message via social media.

• Directory Submission – When first creating a website, we recommend getting on directories relevant to your site. You want to find niche directories that have high PR and have do follow attributes.

If you are strongly considering Search Engine Optimization. You should contact us.

The Facebook “fan” pages are pages that are set up to specifically cater towards business.  The pages act the same way a Facebook profile page works.  It is fairly easy to set up and maintain.  The best parts of the fan pages are that they are interactive.  The pages allow for the business to post up information and it allows for customers to talk with the business.  The Facebook page can take up as much or as little time as the owner of the page wants.  Within the fan page there are options to add different pictures and information about that business such as the address and a description.

Another key feature of Facebook advertising through fan pages is being user-friendly.  The fan pages are easily accessible through Facebook and can be very informational while at the same time be user-friendly.   It allows business’s to communicate with their customers very easily, and it’s free.

Communication is the best and most useful part of Facebook.  Utilizing the communication factor within the fan page can really help to get the word out about a specific product or company.  Facebook is organized in a way that you can market your company within a specific community.  It also can be helpful with customer service.  The pages allow your customers to communicate with you.

Facebook is one of the most popular websites in the United States.  The United States is responsible for about 30 percent of the 400 million active users.  Facebook can be a very useful tool for any local business; the Facebook “fan” pages are almost a social media form of The Yellow Pages.  It is simply a way for business to get their ideas out while at the same time being user-friendly.  Social media is an important part of every business nowadays, not just Facebook, but even websites like Twitter or Foursquare.

First let’s begin with the customer loyalty programs. Foursquare gives a business the ability to track a customer’s activity and offer them certain benefits for their loyalty. For instance, say you check into a business 10 times, you may be able to receive a free meal. Other specials can work based on frequency, i.e. every 3 times a customer checks in they get a discount on drinks. A business may also choose to advertise a special for any customer that is signed up with foursquare. The final special is known as the “Mayor” special. This special is given to the most loyal customer who has come to the restaurant the most times within a certain period of time. This customer keeps his title of “Mayor” until another customer surpasses him.
So how do these specials work? Do you get emailed a coupon that you will never print out, and even if you do, forget to bring it when you actually go to the restaurant? No. With the new Foursquare application for smartphones (iPhone, Blackberry, Android), a simple display of your phone will entitle you to these specials. Your loyalty card is now your smartphone.

Foursquare gives the user the ability to tell what specials are going on right next door with its geo-targeting system. So say your business is located in a shopping plaza and your trying to alert customers to the great special you offering today. All a customer located in that plaza needs to do is turn on his or her Foursquare application and your offer will pop right up. It will also alert the customer to what requirements are needed to unlock this special offer.

Now for the businesses, a wealth of knowledge is acquired through the use of Foursquare. You are given information on where your customer base is coming from. Information on what time the customers are coming at and on what days is also very useful information. Based on the specials being offered you can check their effectiveness in increasing the current customer base. Normally the only way to advertise specials is word of mouth from customers who have already been there. Now it is possible to attract new customers by simply flashing your special on their phone. No longer will your good deals go unnoticed.

All of this seems great, but it’s still only scratching the surface of Foursquare’s potential . Combined with a company like Mobio, Foursquare can begin to realize its full potential. Imagine being able to not only make reservations on your smartphone and present the special coupon, but also pay through your phone as well. Imagine if your credit card was linked directly to your phone, allowing you at the press of a button to pay for your meal with the discount you had just gotten.

The social media aspect is the final important detail of Foursquare. Through websites such as Facebook and Twitter, local companies involved with Foursquare are able to advertise its specials to its past customers. There is also the ability to thank customers for their business and open up a dialogue in which a customer may discuss any comments about their experience or ask about any future deals. Although the website is still in its infancy stage in gaining a customer base (there are currently only 2000 business listed nationwide), the business model has the potential to be an everyday commodity for most families and businesses.

Twitter has recently become a huge way to meet and follow people or businesses. People can tweet where they are going or new things they wish to share to people. Companies can show links of their company featured on other websites. This will show followers that they are legit and they may continue to follow if they are interested. Twitter can be a very good way to break news in their industry. Being the first one will raise awareness and gain a lot of interest for their business. Companies can also use Twitter as a way to offer discounts or special offers for customers who find them via social media.

Twitter is not only for people to show interest in your company, but it is also a great way to learn about your industry and things competitors are doing. A company can learn from others’ mistakes on what to do and what not to do. Twitter allows people to track conversations, so you can always be updated. This will allow companies to know when it is their turn to maybe go for a potential customer. You can find out who your competitors are talking to and do some competitive intelligence, as Twitter likes to call it. Instead of crappy flyers or calling someone who obviously doesn’t want to speak to you, you can slowly build relationships through your Twitter. Sometimes you don’t even have to do anything. Twitter allows people to follow your page and keep up with new updates.

Twitter allows small businesses to get out of their shell and be themselves. They can put what they want whenever they want to. Potential customers stay interested because Twitter allows businesses to branch out to anyone. Businesses can hold weekly Twitter chats to get advice or talk to others in the industry. Twitter allows people to stay on top of their game and never fall behind. Small businesses can learn from others and expand. Normal marketing still works, but online outlets can be very helpful.

Four-square is another way for small businesses to grow. Are you a start-up business trying to advertise your new specials? Are you a customer simply wanting to know what restaurants around in your area can get you the best deals? Do you just want credit for going to the same restaurant every day? If you answered yes to any of these questions then Foursquare might be for you. Foursquare not only provides loyalty programs for its customers, but it also helps provide promotion through social media. Combine that with the ability to track your customer base, and Foursquare has the potential the change the world of e-commerce.

Facebook is another great way to expand your business. Facebook has advertising that goes on different peoples pages based on their likes and dislikes. Can local businesses utilize Facebook? Or is it just a waste of time? For many smaller local business Facebook can be one way, and a very useful way, to spread information throughout the community. One of the important ideas to think about when trying to market through Facebook is the targeted age group. Facebook mainly caters to the younger, college crowd. Out of all the users of Facebook, the 18-25 year olds serve as the highest percentage of users in the United States. But, the amount of users over the age of 35 are growing at a very rapid pace, within the past . Facebook can change small businesses, just as with Twitter and Foursquare.

Our client whocanisue.com was having in indexation problem after a shift over to a new CMS.  While still ranking very high for their well converting keywords they went from about a 70% IR (Indexation Rate) to an IR of about 20 percent over 120 days post New CMS. Although it seems very  commonsensical, whocanisue.com had the standard subfolder structure with a deep page hierarchy that we felt may have been making it difficult to get all the pages indexed. After confirming our theory with SEOMoz and their post about how flattening your site could yield better indexation results we put it to the test.

Less than one month after migrating 1800 pages of content into 140 subdomains we have found that we have 1710 pages indexed for an IR of 95%. Additionally, our search engine traffic increased 7% over the same time frame. Although some of our keywords dropped position on a nominal level we now have more pages indexed which are resulting in far more keywords appearing in search querys.

We are elated by this move as is our client. It’s important to understand that if your goals are to make the user experience better, chances are Google and the other big Search engines will take note and help you out.

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Recently blogs have become mainstream for businesses and it makes perfect sense. Business blogs have quickly become a very affordable marketing and advertising tool. If you choose to blog for your business here are some of the benefits:

Blog equals Content, the more relevant content your site has about your niche the more the SE’s (search engines) will like you. Acceptance may have not been a big deal when you were a rebel teenager, but believe me, now it matters. The more the search engines like and accept you, the higher your site will rank. Higher rankings mean more traffic to your site. We all love traffic just as long as we are not sitting in it.

Blogging gives you a way to share your insight and knowledge. Sharing is good! A blog gives you the opportunity to share information and ideas freely; doing so will establish you as a respected expert in your industry.

Blogs are conversational and a great way for you to reach out to your clientele. Your blog will give your clients the opportunity to rave about how great you are. Positive affirmations make everyone feel warm and fuzzy inside. Imagine how a potential client will feel when they read how amazing you are.

By blogging frequently with good information you will build a following. Your readers will become your biggest fans and in turn provide you with referrals. A good blog can spread across the web through social media outlets like wild fire. If your posts are interesting, informative and done on a regular basis, your readers will share.

If you are interested in establishing your Digital Footprint on the web with a business blog contact us today.

• Law firm provides the content
• Content managers (Copy Development) available upon request.  Pricing TBD
• Unlimited Content Pages
• Website look and feel – Custom Graphic Design: 3 revisions
• 1st year of Hosting Included ($99.99/month thereafter – annual agreement)
• Email – 40 email addresses are included ($10.00 per email thereafter)
• Multiple Blog Capabilities (Maximum of 10)
• Multiple Newsletter Capabilities (Maximum of 25 unique)
• Phone Support – 5 hrs included per month (Hourly bill rate – $150/hr)